The Start of Soojini Development
Let me do this myself!
This is how I thought years ago, when I wanted to start my own webshop back in 2015.
When I founded my company, I started as a new young minded person with a vision. As I went through my journey, I always thought that making a website, would be hard, making a logo is only for creative educated people. But after so many setbacks and spending money on people, who didn’t understand how to put my vision on paper. I just sat behind my laptop out of frustration and started to make my own logo. What did my first logo look like ? A monogram.
What is a monogram you would think. At first I, myself did not know. What a monogram would be. But now I can tell you with confidence that a monogram is a symbol, made up of two or more letters and/or other graphic symbols, in order to create a logo or a recognizable symbol. Some can say that it isn’t a logo, but for me it is a logo, because that is how I wanted to represent my brand.
One thing i’ve learned by making my own logo is that creating a logo and/or brand is a process and as you grow, your brand and your logo can grow with you. I always thought that my logo needs to be “Perfect”!
Perfection is just a state of mind. I picked on every details and tried to implement everything possible. But in the end for me, MY logo I need to get this feeling, that I can see it every time and feel proud! This is exactly the same feeling I want to give to our customers at Soojini Development.
Defaulting to Simplicity
When I look back to every person, I talked to and every person that I have told, what I want and what kind of person I was. I realized one thing. They couldn’t give me simple, a minimalistic look. Thats when I realized, when I was chasing perfection. I found my excellent look and style within. As the saying goes sometimes less is more.
By learning this over the years, I started to implement the less is more style in a few designs, till we see the whole picture of a customers brand. This is what we want to achieve for our customers.
Vince Lombardi
Perfection is not attainable, but if we chase perfection.
We can catch Excellence!
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